Social networks and communication behaviour underlying smart home adoption

Posted on Posted in Low-carbon innovations, News, Resources

Post written by Emilie Vrain

new article from the SILCI team published in ‘Environmental Innovation and Societal Transitions’ demonstrates the importance of studying social networks and communication behaviour to provide insights into potential obstacles for rapid diffusion of low carbon innovations. Using smart home technology as a case study, this paper identifies marketing strategies and policy actions using social mechanisms to overcome barriers and accelerate adoption, contributing to a low carbon transition.