Social influence through train bragging – the next big trend?

Posted on Posted in Future mobility, News

Post written by Emilie Vrain.

Their is growing recognition of the environmental impacts taking a flight can have, and an anti-flying movement in Sweden who go by the name of Flygskam (meaning ‘flying shame’) have stormed media headlines this summer, encouraging people to stop taking flights to lower carbon emissions. Those who make a conscious decision to take greener forms of travel are being encouraged to post on social media in the hope of influencing others to follow suit and earning the right to ‘Tagskryt’ (train-brag). Sweden has seen a spike in rail travel over the past two years as the movement has gained momentum, making it apparent that we don’t need to fly as much as we do, and perhaps the movement will incentivise airlines to get innovative!