Social Influence in the Adoption of Low-Carbon Consumer Innovations

Posted on Posted in Events, Low-carbon innovations

Post written by Emilie Vrain


Charlie Wilson and Emilie Vrain from the SILCI team recently presented at the virtual Sunbelt Conference hosted by the International Network for Social Network Analysis. Thconference brought together researchers from a wide range of fields all studying the patterns of social interactions and structure. The SILCI team is interested in such social factors as they potentially play an important role for encouraging the adoption of low carbon innovations. Charlie’s presentation (available to watch on YouTube here) focused on results from a large-scale UK survey and the role of social influence in the adoption of a variety of mobility innovations. Emilie’s talk (available to watch here) presented results from a case study investigation of smart home technologies highlighting the potential social barriers to mass market adoption.