One of the SILCI team, Hazel Pettifor recently gave a talk at the International Conference in Environmental Psychology. The talk was entitled ‘The appealing attributes of low carbon innovations’. It focused on the opportunities to differentiate low carbon innovations from incumbent technologies by emphasising their valued public attributes. The talk drew on the teams work using repertory grid technique. The importance of different types of attributes to potential consumers continues to be a strong theme in Hazel’s work within the SILCI project.