Low-carbon innovations for managing the supply and use of energy in homes are likely to remain stuck in early-adopting market segments.

Posted on Posted in Low-carbon innovations, News

In a recent review we find that innovations that build on home solar PV generation (e.g., electricity generation and storage, peer to peer electricity trading, vehicle to grid systems) fail to adequately challenge the incumbent model of passively using energy in the home. Their appeal is limited to a reduced set of core and non-core attributes which offer added value to a very specific group of consumers. 

For full results see Pettifor, H. and C. Wilson (2020). “Low carbon innovations for mobility, food, homes and energy: A synthesis of consumer attributes.” Renewable and Sustainable Energy Reviews 130: 109954.