Post written by Emilie Vrain
A strong focus of SILCI research has been to investigate the importance of different types of social influence in diffusing information about low carbon digital innovations. One key finding has been the importance of electronic word-of mouth (eWOM) between consumers. eWOM usually refers to content on social media and online forums, however, over the past year, another form of eWOM has grown in importance for researchers.
Conferences have been a crucial method for researchers to spread information about their findings. With a year of local and national lockdowns, many conferences such as the European Conference on Energy Efficiency and Behaviour Change have gone virtual, causing researchers such as Emilie Vrain from the SILCI team, to take advantage of eWOM to share the team’s findings on… you guessed it, the importance of eWOM!