Collecting data from the public is hard but rewarding

Posted on Posted in Events, Low-carbon innovations, Topics

After two days ensconced with members of the public eliciting their perceptions of consumer-facing low-carbon innovations, the SILCI team adjourned to the pub for a well earned drink. (Please note: No public research funding was spent on this activity!). As well as generating reams of data, the workshops were an important reminder to us researchers of the importance of getting out of the office and onto the streets. It was fascinating to see how the public confirmed or challenged the team’s own preconceptions based on literature review within the safe castle walls of academia.