How do the perceived attributes of low-carbon innovations differ between early adopters and non-adopters?

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Written by Mykolas Vainauskas  Early adopters of transport, homes and food low-carbon innovations consistently perceive more appealing attributes compared to non-adopters. This study by Mykolas Vainauskas, a summer intern from the University of East Anglia, looks at the differences between early adopters and non-adopters within three domains of low-carbon innovations – transport, food and homes. He finds that perceived attributes […]