Exponential Emission Reductions are Required

Posted on Posted in Low-carbon innovations, Resources

A new ‘Exponential Carbon Roadmap 1.5‘ provides 36 solutions for cutting global greenhouse gas emissions by 50% over the next decade, and each successive decade thereafter. Timed to stimulate debate and action at the UN Climate Action Summit in New York, the roadmap sets out a comprehensive, challenging but achievable programme of action for staying on track […]

What happens when you meet your hero?

Posted on Posted in Low-carbon innovations, News

Amory Lovins has been arguing the case for efficiency-led system transformation for over 40 years. His landmark paper back in 1976 challenged the orthodoxy of ever-rising energy demand, and is summarised in Wikipedia thus: “Amory Lovins coined the term ‘soft energy path’ to describe an alternative future where energy efficiency and appropriate renewable energy sources steadily replace […]

“The Levitt Ring Model (1984, 1980) – a conceptual framework for understanding the attributes of low carbon innovations”

Posted on Posted in Low-carbon innovations

The Levitt ring model is a long established framework distinguishing between different types of product and service attributes. It is heavily used and cited in marketing literature. It distinguishes between core, primary attributes that meet consumers’ most basic needs, and non-core, secondary and tertiary attributes that offer consumers additional sources of added value. In her work on the appealing attributes of low carbon […]

How can diverse social sciences contribute to demand-side transformation?

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Charlie Wilson travelled to Potsdam outside sunny Berlin for a symposium on how to achieve the 1.5°C climate target. The symposium brought together IPCC lead authors, scenario modelling experts, and policy stakeholders to identify integral elements of 1.5°C decarbonisation pathways and how climate policy ‘entry points’ can drive transformative change. Together with Felix Creutzig at […]

Communicating about communication

Posted on Posted in Low-carbon innovations, News

Post written by Emilie Vrain Having spent the summer collecting and analysing data from an online survey about smart home technologies and social networks, one of our team members recently headed to Zurich, Switzerland to present some of her findings at the 4th European Conference in Social Networks. Emilie’s presentation highlights that current adopters of smart home […]

SILCI at the International Conference in Environmental Psychology

Posted on Posted in Low-carbon innovations

One of the SILCI team, Hazel Pettifor recently gave a talk at the International Conference in Environmental Psychology. The talk was entitled ‘The appealing attributes of low carbon innovations’. It focused on the opportunities to differentiate low carbon innovations from incumbent technologies by emphasising their valued public attributes. The talk drew on the teams work […]

World Social Marketing Conference

Posted on Posted in Events, Low-carbon innovations

Hazel Pettifor, Senior Researcher within the SILCI team presented her work on low carbon innovation attributes in a poster session at the World Social Marketing Conference in Edinburgh 5th/6th June 2019. A link to the poster can be found here. The conference brought together world renowned social marketing academics and practitioners including many working within […]

Social Butterflies

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Post written by Emilie Vrain The UK’s Behavioural Insights Team (BIT) was the first ever unit set up to generate and apply behavioural insights to inform policy and provide societal benefits. Behavioural scientists from BIT recently published a book ‘Social Butterflies: Reclaiming the positive power of social networks‘ drawing upon a wealth of cutting-edge research, popularising […]

Image Attribution: APPAM

Should public policy support disruptive consumer innovations for climate change?

Posted on Posted in Low-carbon innovations, Resources

SILCI researcher, Charlie Wilson, is off to Barcelona to present his answer to this question at the international conference of APPAM – the Association for Public Policy Analysis and Management. The short version of the answer is yes (because of the potential emission reduction outcomes) but with strategies for ‘de-risking’ the disruptive aspects to reduce […]

G20 recognises the importance of disruptive low-carbon innovations!

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Well … almost. The recent G20 ministerial meeting in Japan included the following in their final announcement: “We recognize the importance of quantitative analysis on better understanding future energy demand and the role of innovation driven by digitalization … and the sharing economy”. The SILCI team couldn’t agree more! The G20 added: “We encourage efforts […]