Digital diffusion and dissemination

Posted on Posted in Low-carbon innovations, News, Resources

Post written by Emilie Vrain A strong focus of SILCI research has been to investigate the importance of different types of social influence in diffusing information about low carbon digital innovations. One key finding has been the importance of electronic word-of mouth (eWOM) between consumers. eWOM usually refers to content on social media and online forums, however, over the past year, another […]

Social influence and adoption

Posted on Posted in Low-carbon innovations, News, Resources

Post written by Emilie Vrain Research conducted by the SILCI team provides new insights on the importance of social influence in the uptake of digital consumer innovations for climate change across mobility, food, homes and energy domains. Using nationally representative UK survey data (n=3000), we show that electronic word-of-mouth is the dominant mechanism of information exchange […]

SILCI data available

Posted on Posted in Low-carbon innovations, News, Resources

Post written by Emilie Vrain As part of the SILCI project, a large online survey was conducted in both the UK and Canada. The survey’s aim was to understand consumers’ perceptions, communication behaviour, and adoption propensity towards a wide range of low-carbon innovations in four different consumer domains: transport, food, homes and energy. The survey instrument, datasets collected, and further information are now available […]

Increasing reliance on online farmers’ markets

Posted on Posted in Future food

A key aspect of emissions reduction pathways is substitution – replacing high carbon goods and services with lower carbon alternatives. Within the food domain, two focus areas are: a) dietary change and b) sourcing food which has less emissions embodied in its production and transportation. To explore these themes, SILCI researcher Mark Wilson analysed the shopping baskets of 94 anonymised users of digital hubs for local food over 4 non-consecutive months. The above graph indicates that hub users are buying more of their weekly food shopping, as well as a broader range of items, from their local hub. Moreover, they are buying more fresh […]

Preference for Mobility as a Service (MaaS) – using a stated choice experiment

Posted on Posted in Events, Future mobility

Emma Cassar, a SILCI PhD researcher, presented some of her survey findings at the Behavior, Energy and Climate Change (BECC) conference online in December. The study positions Mobility as a Service in the public and private transport market using a stated choice experiment. Emma discussed the preference for Mobility as a Service in relation to […]

Research summaries as ‘Video Postcards’

Posted on Posted in Low-carbon innovations, News, Resources

Post written by Emilie Vrain SILCI team member Emilie Vrain has created a couple of short ‘postcard’ videos to provide insights on the benefits and barriers to some of the digital innovations being researched by the project.  These videos (available here) are being used as teaching material by Dr Tom Hargreaves at the University of East Anglia as part of the module – Energy […]

Adopters of low-carbon innovations have distinct values and lifestyles

Posted on Posted in Low-carbon innovations, News, Resources

Post written by Barnaby Andrews The SILCI team has been analysing survey data from over 3000 UK adults who answered a series of questions about 16 different low carbon innovations related to transport, food, homes and energy. We were interested to see if innovation adopters could be identified from their values and lifestyles. We used a statistical technique called hierarchical clustering to identify three distinct […]

Social influence and the European Green Deal

Posted on Posted in Low-carbon innovations, News

The EU’s Green Deal is a comprehensive plan for policy, research, innovation and investment to make Europe climate neutral by 2050. Reaching net zero emissions is also a key criterion for the EU’s €750 billion recovery package from Covid-19 recessions. To support progress of the Green Deal, the EU’s information services organisation ‘CORDIS’ produced a results pack from frontier research … including […]