Call for Participants – West Midlands, UK

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PhD researcher Emma Cassar is looking for participants who are university graduates in employment living and residing in the West Midlands, UK, to be part of an ongoing research. The aim is to explore university graduates past and present travel behaviour patterns.   To learn more about the study visit this link or you can contact […]

Adopters of low-carbon innovations have distinct values and lifestyles

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Post written by Barnaby Andrews The SILCI team has been analysing survey data from over 3000 UK adults who answered a series of questions about 16 different low carbon innovations related to transport, food, homes and energy. We were interested to see if innovation adopters could be identified from their values and lifestyles. We used a statistical technique called hierarchical clustering to identify three distinct […]

Social influence and the European Green Deal

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The EU’s Green Deal is a comprehensive plan for policy, research, innovation and investment to make Europe climate neutral by 2050. Reaching net zero emissions is also a key criterion for the EU’s €750 billion recovery package from Covid-19 recessions. To support progress of the Green Deal, the EU’s information services organisation ‘CORDIS’ produced a results pack from frontier research … including […]

How new things spread – from viruses to low-carbon innovations

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Charlie Wilson gave a talk to the Oxford Energy Network on “How do new things spread? The diffusion of digital low-carbon innovations”. Charlie explored the many analogies between the underlying mechanisms of virus transmission – about which we’ve all sadly become armchair experts – and the underlying mechanisms of innovation diffusion. He then showed a range of new evidence from the SILCI project demonstrating the […]

Social networks and communication behaviour underlying smart home adoption

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Post written by Emilie Vrain A new article from the SILCI team published in ‘Environmental Innovation and Societal Transitions’ demonstrates the importance of studying social networks and communication behaviour to provide insights into potential obstacles for rapid diffusion of low carbon innovations. Using smart home technology as a case study, this paper identifies marketing strategies and policy actions using social […]

Saving Energy – The Potential Is Great

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Or at least that’s how a web tool translates “Energie sparen – das Potenzial ist gross” from Swiss German into English! Charlie Wilson was interviewed by the Swiss national radio and television station, SRF, about his research on energy demand reduction as an essential climate mitigation strategy that avoids the risky bet on future negative emission technologies. You can listen […]

Potential Climate Benefits of Digital Consumer Innovations

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Do digital consumer innovations help reduce carbon emissions? The SILCI team scoured the literature for studies that quantified impacts on activity, energy, or emissions as a result of using digital consumer innovations. They focused on 33 innovations across mobility, food, homes and energy domains – ranging from shared ride-hailing apps and digital farmers’ markets to smart home technologies and ‘demand response’ (domestic appliances temporarily powering down when […]

Low-carbon innovations for managing the supply and use of energy in homes are likely to remain stuck in early-adopting market segments.

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In a recent review we find that innovations that build on home solar PV generation (e.g., electricity generation and storage, peer to peer electricity trading, vehicle to grid systems) fail to adequately challenge the incumbent model of passively using energy in the home. Their appeal is limited to a reduced set of core and non-core attributes which offer added value […]