Post written by Emilie Vrain As part of the SILCI project, we conducted a repeat online survey in 2019 (Wave 1) and 2020 (Wave 2) to understand changes in UK consumers’ perceptions, communication behaviour, and adoption propensity towards a wide range of low-carbon digital innovations. During Wave 2, we also studied the impacts of Covid-19 on this important category of innovations. Earlier this year we made Wave […]
Post written by Emilie Vrain In December 2020, we surveyed 1175 adults in the UK about the impacts of coronavirus on their opinions towards and use of a range of digital consumer innovations that can potentially help reduce carbon emissions. Take a look at our key results which have been summarised in this slide pack.
Post written by Emilie Vrain With the run-up to this year’s UN COP26 Climate Change Conference well under way, several events are being organised to showcase the latest thinking and relevant research ahead of negotiations. The UK’s COP26 Universities Network hosted a five-day event (17-21 May) called ‘Climate Expo’ which several members of the SILCI team attended to share […]
Post written by Emilie Vrain A strong focus of SILCI research has been to investigate the importance of different types of social influence in diffusing information about low carbon digital innovations. One key finding has been the importance of electronic word-of mouth (eWOM) between consumers. eWOM usually refers to content on social media and online forums, however, over the past year, another […]
Post written by Emilie Vrain Research conducted by the SILCI team provides new insights on the importance of social influence in the uptake of digital consumer innovations for climate change across mobility, food, homes and energy domains. Using nationally representative UK survey data (n=3000), we show that electronic word-of-mouth is the dominant mechanism of information exchange […]
Post written by Emilie Vrain As part of the SILCI project, a large online survey was conducted in both the UK and Canada. The survey’s aim was to understand consumers’ perceptions, communication behaviour, and adoption propensity towards a wide range of low-carbon innovations in four different consumer domains: transport, food, homes and energy. The survey instrument, datasets collected, and further information are now available […]
Post written by Emilie Vrain SILCI team member Emilie Vrain has created a couple of short ‘postcard’ videos to provide insights on the benefits and barriers to some of the digital innovations being researched by the project. These videos (available here) are being used as teaching material by Dr Tom Hargreaves at the University of East Anglia as part of the module – Energy […]
PhD researcher Emma Cassar is looking for participants who are university graduates in employment living and residing in the West Midlands, UK, to be part of an ongoing research. The aim is to explore university graduates past and present travel behaviour patterns. To learn more about the study visit this link or you can contact […]
Post written by Barnaby Andrews The SILCI team has been analysing survey data from over 3000 UK adults who answered a series of questions about 16 different low carbon innovations related to transport, food, homes and energy. We were interested to see if innovation adopters could be identified from their values and lifestyles. We used a statistical technique called hierarchical clustering to identify three distinct […]
Post written by Barnaby Andrews The SILCI team has been hard at work analysing data from a survey of over 3000 people in the UK. We asked respondents a range of questions including whether they used or had ‘adopted’ a range of different low carbon innovations. We then compared responses between adopters and non-adopters to understand what […]