During recent workshops in Norwich we explored the general appeal of different types of low carbon innovations using repertory grid technique (RGT). This method has been widely used in consumer research to segment markets according to how products are valued by consumers. Using cue cards and a grid, we talked to over 40 people about the general appeal of 12 different low carbon innovations, concluding with a rating exercise in which they scored […]
An online survey of over 3,000 people living in Denmark reveals self-driving vehicles have most appeal to young, highly educated men living in cities. This study published in Transport Policy identifies a small cluster of people who are excited and fascinated about self-driving cars. For the full analysis and segmentation see the article here.
In August 2016 a new app based on demand shared ride service ‘Slide’ was launched in Bristol, the first of its kind in the UK. Developed by French Group RATP Dev, customers use an Uber style booking interface to locate a vehicle and pick up point close to their home. The service covers key car commuting routes around Bristol and runs at peak commuting times. If […]
New research published in Transport Policy identifies the potential impact of car sharing schemes on car ownership. Based on interviews with 3,405 car sharers in Vancouver the authors find round trip car sharing, where the vehicle is picked up and dropped off in the same place, is an active substitute for car ownership. One way car sharing on the other […]
A number of cities in the UK are developing services to attract people towards using public transport. Important research by Steve Stradling found that people fear the uncertainty of using public transport, feel vulnerable and resist the mental effort required to plan and execute journeys. In contrast driving a car offers control and autonomy as well as an opportunity for the driver to express individuality.
Dan Brown’s new thriller, Origin, features a whole range of potentially disruptive low-carbon innovations! A personal supercomputer accessed via smartphone allows the protagonist to use ‘on-demand mobility’ across river, air, and road, with the final leg of the journey in a fully autonomous electric vehicle. The villain, meanwhile, escapes using an ‘Uber-style’ ride share. With […]