Author: Hazel Pettifor

Low-carbon innovations for managing the supply and use of energy in homes are likely to remain stuck in early-adopting market segments.

Posted on Hazel PettiforPosted in Low-carbon innovations, News

In a recent review we find that innovations that build on home solar PV generation (e.g., electricity generation and storage, peer to peer electricity trading, vehicle to grid systems) fail to adequately challenge the incumbent model of passively using energy in the home. Their appeal is limited to a reduced set of core and non-core attributes which offer added value […]

Electric vehicles – government targets company fleets

Posted on Hazel PettiforPosted in Low-carbon innovations, News

Hazel Pettifor a senior researcher with the SILCI team reflects on a new government incentive aimed at boosting electric vehicle adoption within company fleets.  From 2020 employees who opt for an EV through their company car scheme pay no benefit in kind (BIK) tax in 2020/21 and a reduced rate for two years following. The company car market remains a primary driver of new registrations for cars accounting for 8-9% of new vehicle registrations in 2018 (Department […]

Are low-carbon innovations appealing?  A typology of functional, symbolic, private and public attributes

Posted on Hazel PettiforPosted in News, Resources

A new paper published in Energy Research and Social Science by the SILCI team concludes low carbon innovations across four key consumer domains offer unique sources of added value over and above incumbent technologies. The paper draws on empirical research conducted by the team in Norwich.  Sixty seven people participated in a series of structured elicitation exercises, discussing and quantifying the […]

“The Levitt Ring Model (1984, 1980) – a conceptual framework for understanding the attributes of low carbon innovations”

Posted on Hazel PettiforPosted in Low-carbon innovations

The Levitt ring model is a long established framework distinguishing between different types of product and service attributes. It is heavily used and cited in marketing literature. It distinguishes between core, primary attributes that meet consumers’ most basic needs, and non-core, secondary and tertiary attributes that offer consumers additional sources of added value. In her work on the appealing attributes of low carbon […]

SILCI at the International Conference in Environmental Psychology

Posted on Hazel PettiforPosted in Low-carbon innovations

One of the SILCI team, Hazel Pettifor recently gave a talk at the International Conference in Environmental Psychology. The talk was entitled ‘The appealing attributes of low carbon innovations’. It focused on the opportunities to differentiate low carbon innovations from incumbent technologies by emphasising their valued public attributes. The talk drew on the teams work […]

World Social Marketing Conference

Posted on Hazel PettiforPosted in Events, Low-carbon innovations

Hazel Pettifor, Senior Researcher within the SILCI team presented her work on low carbon innovation attributes in a poster session at the World Social Marketing Conference in Edinburgh 5th/6th June 2019. A link to the poster can be found here. The conference brought together world renowned social marketing academics and practitioners including many working within […]

Early adopters of ride sharing services

Posted on Hazel PettiforPosted in Resources

Early adopters of ride sharing services are typically employed men with higher income and have homogeneous social networks. In this study, Ingrid Kovacic, a visiting intern from Utrecht University examines the social network characteristics of over 300 early adopters of ride sharing services. She finds that homogeneity of close social networks is a significant predictor of adoption, although it has a small overall effect on probability.      […]

“Are really autonomous or self-driving vehicles just a fantasy?”

Posted on Hazel PettiforPosted in Low-carbon innovations, News

They are according to Simon Thompson, a principle researcher of artificial intelligence at BT Adastral Park. Hazel Pettifor attended The Tommy Flowers Institute Conference on the Future of Transport on 5th March 2019. This annual conference brings together academics, research institutions and industry practitioners with a common interest in innovation, this year it was the turn of the transport sector. A key take home from the conference came […]

The important attributes of low carbon innovations

Posted on Hazel PettiforPosted in Low-carbon innovations, News

SILCI researcher Hazel Pettifor recently presented the results from a major study to the Global Sustainability Institute (GSI) in Cambridge. In March 2018, the SILCI team ran a series of workshops with over 65 residents of Norwich. These focussed on gaining an understanding of the important attributes of low carbon innovations that appealed to potential consumers. This work is part of a wider program to explore the mechanisms that […]