“The Levitt Ring Model (1984, 1980) – a conceptual framework for understanding the attributes of low carbon innovations”

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The Levitt ring model is a long established framework distinguishing between different types of product and service attributes. It is heavily used and cited in marketing literature. It distinguishes between core, primary attributes that meet consumers’ most basic needs, and non-core, secondary and tertiary attributes that offer consumers additional sources of added value. In her work on the appealing attributes of low carbon […]

SILCI at the International Conference in Environmental Psychology

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One of the SILCI team, Hazel Pettifor recently gave a talk at the International Conference in Environmental Psychology. The talk was entitled ‘The appealing attributes of low carbon innovations’. It focused on the opportunities to differentiate low carbon innovations from incumbent technologies by emphasising their valued public attributes. The talk drew on the teams work […]

World Social Marketing Conference

Posted on Posted in Events, Low-carbon innovations

Hazel Pettifor, Senior Researcher within the SILCI team presented her work on low carbon innovation attributes in a poster session at the World Social Marketing Conference in Edinburgh 5th/6th June 2019. A link to the poster can be found here. The conference brought together world renowned social marketing academics and practitioners including many working within […]

Early adopters of ride sharing services

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Early adopters of ride sharing services are typically employed men with higher income and have homogeneous social networks. In this study, Ingrid Kovacic, a visiting intern from Utrecht University examines the social network characteristics of over 300 early adopters of ride sharing services. She finds that homogeneity of close social networks is a significant predictor of adoption, although it has a small overall effect on probability.      […]

“Are really autonomous or self-driving vehicles just a fantasy?”

Posted on Posted in Low-carbon innovations, News

They are according to Simon Thompson, a principle researcher of artificial intelligence at BT Adastral Park. Hazel Pettifor attended The Tommy Flowers Institute Conference on the Future of Transport on 5th March 2019. This annual conference brings together academics, research institutions and industry practitioners with a common interest in innovation, this year it was the turn of the transport sector. A key take home from the conference came […]

The important attributes of low carbon innovations

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SILCI researcher Hazel Pettifor recently presented the results from a major study to the Global Sustainability Institute (GSI) in Cambridge. In March 2018, the SILCI team ran a series of workshops with over 65 residents of Norwich. These focussed on gaining an understanding of the important attributes of low carbon innovations that appealed to potential consumers. This work is part of a wider program to explore the mechanisms that […]

Internship in big social science data!

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The SILCI team are pleased to welcome Renae Sze Ming Loh who will complete an internship between June and August. Renae is a Masters student in the Faculty of Social and Behavioural Sciences at Utrecht University. Her research interests include technology and its social implications. Her project will focus on early adopters of low carbon innovations, drawing on large global social science data to answer some key questions. For example “to what extent do early adopters of low […]

What is the general appeal of low carbon innovations?

Posted on Posted in Low-carbon innovations, News, Topics

During recent workshops in Norwich we explored the general appeal of different types of low carbon innovations using repertory grid technique (RGT). This method has been widely used in consumer research to segment markets according to how products are valued by consumers. Using cue cards and a grid, we talked to over 40 people about the general appeal of 12 different low carbon innovations, concluding with a rating exercise in which they scored […]