Call for Participants – West Midlands, UK

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PhD researcher Emma Cassar is looking for participants who are university graduates in employment living and residing in the West Midlands, UK, to be part of an ongoing research. The aim is to explore university graduates past and present travel behaviour patterns.   To learn more about the study visit this link or you can contact […]

Adopters of low-carbon innovations have distinct values and lifestyles

Posted on Posted in Low-carbon innovations, News, Resources

Post written by Barnaby Andrews The SILCI team has been analysing survey data from over 3000 UK adults who answered a series of questions about 16 different low carbon innovations related to transport, food, homes and energy. We were interested to see if innovation adopters could be identified from their values and lifestyles. We used a statistical technique called hierarchical clustering to identify three distinct […]

Social networks and communication behaviour underlying smart home adoption

Posted on Posted in Low-carbon innovations, News, Resources

Post written by Emilie Vrain A new article from the SILCI team published in ‘Environmental Innovation and Societal Transitions’ demonstrates the importance of studying social networks and communication behaviour to provide insights into potential obstacles for rapid diffusion of low carbon innovations. Using smart home technology as a case study, this paper identifies marketing strategies and policy actions using social […]

Social Influence in the Adoption of Low-Carbon Consumer Innovations

Posted on Posted in Events, Low-carbon innovations

Post written by Emilie Vrain   Charlie Wilson and Emilie Vrain from the SILCI team recently presented at the virtual Sunbelt Conference hosted by the International Network for Social Network Analysis. The conference brought together researchers from a wide range of fields all studying the patterns of social interactions and structure. The SILCI team is interested in such social factors as they potentially play an important role for encouraging the adoption […]

Social barriers to the adoption of smart home technologies

Posted on Posted in Low-carbon innovations, News

Post written by Emilie Vrain A recent UK study by the SILCI team investigated the role of social networks and communication behaviours in the diffusion process of smart home technologies. An online survey with over 700 participants (adopters and non-adopters of smart heating, lighting and appliances) revealed potential social barriers to mass market adoption (shown in the image above). Results highlight the need to focus strategies on increasing non-adopters’ exposure to […]

Disruption to meet net-zero

Posted on Posted in Low-carbon innovations, Useful Links

Post written by Emilie Vrain. To reach net zero, rapid changes across society will be needed. A report published by UKERC provides insights into the level of disruption that could be required by various sectors. Extremely relevant to our SILCI project, the report highlights how heat, electricity, transport and construction may need to change to remain competitive and meet future carbon targets i.e. change their business models and operating practices or phase out core assets.    

Airline’s ticket to a fossil-free future?

Posted on Posted in Future mobility, News

Post written by Emilie Vrain Image Attribution: Harbour Air seaplane image by Pixabay reproduced under the license Creative Comms CC0. When Canadian airline ‘Harbour Air’ became the first 100% carbon neutral airline in 2007 through carbon offset payments, they didn’t want to stop there. A new partnership with MagniX who create electric motors has led to the development of what will be the […]

Lighting the way towards a low carbon future

Posted on Posted in Low-carbon innovations

Post written by Emilie Vrain With smart lighting being among the most purchased smart home devices, researchers from Germany and Algeria have teamed up to investigate the economic, social and environmental impacts of their adoption. Using simulation models their results find that the payback period of such technologies is only a few years, and that […]