Post written by Barnaby Andrews
The SILCI team has been hard at work analysing data from a survey of over 3000 people in the UK. We asked respondents a range of questions including whether they used or had ‘adopted’ a range of different low carbon innovations. We then compared responses between adopters and non-adopters to understand what drove the adoption process. We’ve been unearthing lots of interesting findings, but as one example – when we looked at the next wave of adopters, we found that younger people were more likely to adopt low carbon innovations within the next year. There were only 3 exceptions from our set of 16 innovations: electric vehicles, digital food hubs, and peer-to-peer electricity trading schemes. For these 3 innovations age difference was not statistically significant among would-be adopters.