Are low-carbon innovations appealing?  A typology of functional, symbolic, private and public attributes

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A new paper published in Energy Research and Social Science by the SILCI team concludes low carbon innovations across four key consumer domains offer unique sources of added value over and above incumbent technologies. The paper draws on empirical research conducted by the team in Norwich.  Sixty seven people participated in a series of structured elicitation exercises, discussing and quantifying the appeal of a wide range of low carbon innovations across mobility, food, homes and energy. A number of key insights are drawn from this work, including the growth potential of digital app based innovations which build on the sharing economy model. Low carbon innovations such as car clubs and peer to peer food sharing (p2p) appeal a novel set of public attributes around building strong local communities and friendship networks as well as offering improved private attributes including accessibility through smartphone technology.  

Please access the paper through this link.