PhD researcher Emma Cassar is looking for participants who are university graduates in employment living and residing in the West Midlands, UK, to be part of an ongoing research. The aim is to explore university graduates past and present travel behaviour patterns. To learn more about the study visit this link or you can contact […]
Post written by Barnaby Andrews The SILCI team has been analysing survey data from over 3000 UK adults who answered a series of questions about 16 different low carbon innovations related to transport, food, homes and energy. We were interested to see if innovation adopters could be identified from their values and lifestyles. We used a statistical technique called hierarchical clustering to identify three distinct […]
Post written by Barnaby Andrews The SILCI team has been hard at work analysing data from a survey of over 3000 people in the UK. We asked respondents a range of questions including whether they used or had ‘adopted’ a range of different low carbon innovations. We then compared responses between adopters and non-adopters to understand what […]
The EU’s Green Deal is a comprehensive plan for policy, research, innovation and investment to make Europe climate neutral by 2050. Reaching net zero emissions is also a key criterion for the EU’s €750 billion recovery package from Covid-19 recessions. To support progress of the Green Deal, the EU’s information services organisation ‘CORDIS’ produced a results pack from frontier research … including […]
Charlie Wilson gave a talk to the Oxford Energy Network on “How do new things spread? The diffusion of digital low-carbon innovations”. Charlie explored the many analogies between the underlying mechanisms of virus transmission – about which we’ve all sadly become armchair experts – and the underlying mechanisms of innovation diffusion. He then showed a range of new evidence from the SILCI project demonstrating the […]
Post written by Emilie Vrain A new article from the SILCI team published in ‘Environmental Innovation and Societal Transitions’ demonstrates the importance of studying social networks and communication behaviour to provide insights into potential obstacles for rapid diffusion of low carbon innovations. Using smart home technology as a case study, this paper identifies marketing strategies and policy actions using social […]