Are low-carbon innovations appealing?  A typology of functional, symbolic, private and public attributes

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A new paper published in Energy Research and Social Science by the SILCI team concludes low carbon innovations across four key consumer domains offer unique sources of added value over and above incumbent technologies. The paper draws on empirical research conducted by the team in Norwich.  Sixty seven people participated in a series of structured elicitation exercises, discussing and quantifying the […]

Social barriers to the adoption of smart home technologies

Posted on Posted in Low-carbon innovations, News

Post written by Emilie Vrain A recent UK study by the SILCI team investigated the role of social networks and communication behaviours in the diffusion process of smart home technologies. An online survey with over 700 participants (adopters and non-adopters of smart heating, lighting and appliances) revealed potential social barriers to mass market adoption (shown in the image above). Results highlight the need to focus strategies on increasing non-adopters’ exposure to […]