What is the potential appeal of low-carbon innovations?

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The SILCI team spent two days running workshops and one-to-one interviews with members of the public to elicit their perceptions of how and why low-carbon innovations are appealing. The workshops began by introducing 12 innovations across transport, food, home, and energy domains, ranging from mobility-as-a-service to peer-to-peer electricity trading. SILCI researchers then worked with individual participants using structured elicitation techniques to explore which attributes were of potential appeal. Watch this space for key insights as we analyse all the data!