Strong regional variation in the uptake of low-carbon innovations

Posted on Posted in Low-carbon innovations, Resources, Useful Links

New research published in Energy Policy identifies local hotspots and coldspots of energy-efficiency activity in response to the same national policy framework. Led by Craig Morton at Leeds University with the support of Charlie Wilson from the SILCI project, the research also found strong evidence of social influence effects through which high levels of activity […]

The emotional concerns of potential public transport users

Posted on Posted in Future mobility, Resources, Useful Links

A number of cities in the UK are developing services to attract people towards using public transport.  Important research by Steve Stradling found that people fear the uncertainty of using public transport, feel vulnerable and resist the mental effort required to plan and execute journeys.  In contrast driving a car offers control and autonomy as well as an opportunity for the driver to express individuality.